About us
One company, four crafts, one method.
Alea Management S.r.l. is based in Milan and works in Italy and abroad. It brings together consulting, management, production and investment around a simple idea: the best decisions come from those who have personally run what they talk about.
Founder and sole director
Alessandro Allara
More than twenty-five years as an executive in betting and gaming (mainly digital), with full P&L responsibility, up to the role of Managing Director of multinational companies in the sector.
Since 2023 he has also been active in the Italian padel ecosystem: he is co-founder and CEO of Referi and Managing Partner of Padelisti Anonimi. He is the author of the podcast «Confessioni di un bookmaker» and works on the prevention of problem gambling.
Listen to the podcastThe method
Three rules, always the same.
Understand the context before proposing solutions.
Few assignments, handled personally.
Say even what the client would rather not hear.
Alea is Latin for dice. Our job is to make sure the outcome depends on chance as little as possible.
Let's talk