Gaming & Betting Advisory
Strategic consulting and business development for regulated gaming operators.
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Where risk becomes strategy.
Alea Management advises gaming operators, builds the careers of artists and athletes, produces original work and invests in growing companies. From Milan to Rome, in Italy and abroad.
Let's talkOur areas
Four crafts, one method.
Talent Management
Career, image and partnerships for artists, creatives, athletes and clubs.
Explore managementOriginals
Podcasts, music, books and film: the work we conceive and produce.
Listen and watchInvestments
Our own capital and know-how in sports, media and entertainment companies.
See the portfolioOriginals
The stories we put our name to.
PodcastConfessioni di un bookmaker
Behind the scenes of the betting world. No odds: careers, anecdotes and the bets that made history.
PodcastPadel Story
The story of padel, its arrival in Italy, and the faces and secrets of a sport that won the country over.
MusicA Margherita
With Cowboy '70 and Non ti posso mai lasciare, the songs written and produced by Alea.
The founder
Alessandro Allara
More than twenty-five years as an executive in betting and gaming, up to Managing Director of multinational companies in the sector. Today he puts that experience to work for operators, talent and original projects.
About us
Alea is Latin for dice. Our job is to make sure the outcome depends on chance as little as possible.
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